Inspired by the village of Baragaon, in Barabanki, Uttar Pradesh and the lives of its weavers, our journey began with a commitment to support artisans in distress and restore dignity to handloom livelihoods.

From Barabanki to Lucknow, Kullu to Kashmir, Murshidabad to Bhagalpur we collaborate with weavers and embroidery artisans across India, blending crafts like chikan embroidery, handspun and handwoven pashmina, tussar, and zardozi into contemporary expressions.

Our purpose is simple: to ensure fair wages, make handloom fashionable and environmentally responsible, and help India’s craft traditions thrive.